melaniela is Daniela Meloni, and she is me.

I'm a graphic designer based in London.

I was born in Italy in 1983 and I studied Visual Design in the University of Florence. I've then attended a graphic design short course in Central Saint Martin College of Art and Design in London and - just before my degree in 2006 - I started to work as an in-house designer for Tiscali, where I was responsible for the design and the advertising of Gamesurf, the videogames' channel.

Two years ago I decided to move in London: after a period of freelancing, I started to work for Prudential as an in-house designer and then I became responsible for the visual brand identity of PruProtect.
This year I started also my Master in Branding and Identity at the London College of Communication, which I will complete soon.

My busy life runs between work, university and freelance jobs...and a bit of social stuff too, of course!
As you can see, I love colors, simple shapes and pure and clean compositions.

I'm really passionate about what I do... I do not think graphic design is just a job, but rather a lifestyle choice.